how one managing partner learned the hard way.
by august j. aquila and robert j. lees
creating the effective partnership
while many managing partners understand the value of a vision statement to focus their partner team’s energies, too few get it right.
a vision is more than a simple statement. when we talk about having a compelling vision, we don’t mean just a well-crafted vision. we mean the vision with a clear destination, the strategies for getting there (the “how to”), the way progress will be measured and the benefits to the partners of going on the journey.
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let’s look at an example of what can happen when all the elements (vision, journey, milestones and a positive answer to what’s in it for me) aren’t in place.